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Premier League Kit Deal & Shirt Sponsorships – Annual Worth (Revealed)

Premier League Kit Deals

English Premier League is one of the top-tier events in the soccer world. It has an immense fanbase across the globe because of its star power and competitive matches. That’s why it also receives the attention of commercial industries. Clubs rely heavily on kit deals and shirt sponsorships as they bring massive revenue to their banks and enhance their overall worth. As the 2024/25 season is on its way, some teams have retained their deals while others have signed new ones. Here, I have detailed the Premier League kit deals and shirt sponsorships.

English Premier League Kit Deal & Shirt Sponsorships

ClubShirt SponsorKit Deal CompanyAnnual Kit Deal Worth (GBP)
Manchester CityEtihadPuma£67.5 million
ArsenalEmiratesAdidas£60 million
LiverpoolStandard CharteredNike£55 million
Manchester UnitedChevroletAdidas£50 million
ChelseaThreeNike£45 million
Tottenham HotspurAIANike£40 million
Leicester CityKing PowerAdidas£35 million
West Ham UnitedBetwayUmbro£30 million
EvertonCazooHummel£25 million
Aston VillaCazoo (sleeve)Kappa£20 million
Crystal PalaceW88Puma£18 million
Newcastle UnitedFun88Castore£15 million
WolverhamptonManBetXAdidas£12 million
SouthamptonSportsbet.ioUnder Armour£10 million
Brighton & Hove AlbionAmerican ExpressNike£8 million
BurnleyLoveBetUmbro£7 million
Norwich CityLotus CarsErreà£6 million
WatfordStake.comAdidas£5 million
BrentfordUtilitaUmbro£4 million
FulhamBetVictorAdidas£3 million

Premier League club’s combined income from kit suppliers deal and shirt sponsorship deals have increased over the last two seasons. A total of £527 million was generated only from Kit supplier deals by 20 premier league clubs in the 2023/24 season while the shirt sponsorship deals also increased by over 20% and added into the new sleeve sponsorship deals and it takes a combined total of shirt deals revenue to around £800 million a year. Manchester City’s deals with Puma and Etihad are the most expensive. On average, the club will pocket an annual of £67.5 million.

Also Read: Football Clubs Which Become Bank Default

These are the details about the English Premier League clubs’ kit deals and sponsorship deals for the 2024/25 season. If there is any change in the details, we will make them available here. Stay tuned for further information!

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