English Premier League is one of the top-tier events in the soccer world. It has an immense fanbase across the globe because of its star power and competitive matches. That’s why it also receives the attention of commercial industries. Clubs rely heavily on kit deals and shirt sponsorships as they bring massive revenue to their banks and enhance their overall worth. As the 2024/25 season is on its way, some teams have retained their deals while others have signed new ones. Here, I have detailed the Premier League kit deals and shirt sponsorships.
English Premier League Kit Deal & Shirt Sponsorships
| Club | Shirt Sponsor | Kit Deal Company | Annual Kit Deal Worth (GBP) |
|---|---|---|---|
| Manchester City | Etihad | Puma | £67.5 million |
| Arsenal | Emirates | Adidas | £60 million |
| Liverpool | Standard Chartered | Nike | £55 million |
| Manchester United | Chevrolet | Adidas | £50 million |
| Chelsea | Three | Nike | £45 million |
| Tottenham Hotspur | AIA | Nike | £40 million |
| Leicester City | King Power | Adidas | £35 million |
| West Ham United | Betway | Umbro | £30 million |
| Everton | Cazoo | Hummel | £25 million |
| Aston Villa | Cazoo (sleeve) | Kappa | £20 million |
| Crystal Palace | W88 | Puma | £18 million |
| Newcastle United | Fun88 | Castore | £15 million |
| Wolverhampton | ManBetX | Adidas | £12 million |
| Southampton | Sportsbet.io | Under Armour | £10 million |
| Brighton & Hove Albion | American Express | Nike | £8 million |
| Burnley | LoveBet | Umbro | £7 million |
| Norwich City | Lotus Cars | Erreà | £6 million |
| Watford | Stake.com | Adidas | £5 million |
| Brentford | Utilita | Umbro | £4 million |
| Fulham | BetVictor | Adidas | £3 million |
Premier League club’s combined income from kit suppliers deal and shirt sponsorship deals have increased over the last two seasons. A total of £527 million was generated only from Kit supplier deals by 20 premier league clubs in the 2023/24 season while the shirt sponsorship deals also increased by over 20% and added into the new sleeve sponsorship deals and it takes a combined total of shirt deals revenue to around £800 million a year. Manchester City’s deals with Puma and Etihad are the most expensive. On average, the club will pocket an annual of £67.5 million.
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These are the details about the English Premier League clubs’ kit deals and sponsorship deals for the 2024/25 season. If there is any change in the details, we will make them available here. Stay tuned for further information!
