French Ligue One Giant, PSG Signed Sleeve Sponsorship Deal With Goat for many years. Goat is an online marketplace for teapots. The agreement between Online sneakers Company “Goat” and Paris Saint-German costs ‘€ 50m’. With this agreement, French Football Club, PSG will be the first sports club to provide space in the stadium market.
PSG Scholar Support Feature Feature: Goat:
- Goat joins Nike, Jorden, and Accor as one of PSG’s biggest partners
- It is reported to be in operation for three years
- The agreement between PSG and Goat costs € 50m over three years.
PSG Sleeve Support for Goats
On April 14, PSG announced a new sponsorship agreement with the online online marketplace GOAT as its new Sleeve partner. However, the official figure after the agreement is yet to be disclosed. But according to many reports, the arm donation agreement is worth 50 million euros over three years.
See Financial deal
| CONTRACT | DETAILS |
|---|---|
| Duration | 3 years (2022-2023 season to 2024-25) |
| Yearly payments | £16 million a year |
| Total payment over 3 years | £50 million |
| Any performance-related clauses? | £1 million a year will be wiped off the yearly deal if City fails to reach the knock-out stages of the Champions League. |
GOAT in the tech market will take over the Qatar National Bank (QNB), which is PSG’s arm sponsor this season.
Goat will first become the official partner of the club before joining US sportswear company Nike and hotel chain Accor as one of PSG’s biggest partners from July when the company logo will be featured on sportswear, training and warming equipment. .
This newly signed deal will see PSG become the first sports team to have its own dedicated space on Goat eCommerce platform. The club will provide goods and services ‘from the past, present, and future’.
It also furthers PSG’s relationship with the fashion world, builds on the club’s partnership with Nike’s Jordan Brand as well as relationships with leading labels such as Dior.
